Weeks of hot weather across the UK has left travel company Thomas Cook with a hole in its profit forecast as holiday makers chose to stay put rather than travel abroad.
The heatwave in June and July led to many choosing to holiday at home or visit the traditional British resorts rather than to travel overseas
Thomas Cook’s share price dropped by 23% forcing the travel agent to heavily discount holidays in August and September in an effort to generate interest and make up for their poor start to the summer, which is the time of year historically when most of their profit is made.
Don’t feel too bad for them though. Thomas Cook are still on target to make year-end profits of £280M.